Monday, August 13, 2007

Budgeting for Design and Layout

Pull a book off the shelf and examine its cover. Is the artwork pleasing to you? Is the title easy to read? Look inside the book. Does the beginning of each chapter pull you in before you begin to read? Working with a professional designer will give your book an attractive look and feel.

You can hire a professional book cover designer or someone who designs both the book cover and the interior pages. Be prepared to pay upward of $1,500 for a book cover design. For the interior, designers charge by the page or by project. Interior design and layout fees start at $15 per page, depending on the intricacy of the page. You will pay more for incorporating photographs, illustrations, charts, graphs, sidebars, etc. Scanning photos will also cost extra. Also, check to see how much your designer charges for revisions. Usually, the first round is included in the initial fee.

Once your designer has finalized the layout, hire a proofreader to scan for typos, review grammar and punctuation, and identify questionable formatting. Final proofreading fees start $50 per hour or $2 per page. Proofreaders will save you from making expensive changes at the printing stage, or worse, finding errors in the finished product.

Be sure to choose a designer with experience designing books. The technical requirements need to be exact. Ideally, your designer has a working relationship with several book printers and can develop physical specifications, such as page count, paper size and weight, type of lamination and binding, etc., to get bids from printers. Your designer should then serve as print coordinator managing all communication with the printer. Some designers include print management in their fee or charge $75 or more per hour.

An experienced book designer will produce a professional quality book and save you time and money.

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