Jerry Haney is known as a “missionary of adaptability.” He believes that organizations must adapt to changing times. Not only by continuously modifying their products or services, but also by harmonizing their culture since it is the glue that holds together their values and beliefs.
Over the years Jerry developed a model for implementing cultural change and decided to write a book. Knowing how difficult it is for first time authors to find a publisher, Jerry chose to self-publish. He wanted to have control over the product and the process. He also wanted to make money figuring he could make a profit once his development costs were met.
Before starting the book, Jerry wrote a book proposal. This helped shape the book’s contents and served as his “marketing plan.” Next, he worked with writers and editors who could help convey his message clearly and concisely. Also, he enlisted a dozen of his friends who formed a peer review committee. They commented on early versions of the manuscript and made suggestions for improvement.
Jerry learned that writing and promoting the book takes a lot of time. He advises others to plan plenty of time to write, publish and promote a book successfully.
Jerry also suggests that new self-publishers:
· Hire qualified professionals to edit, design and print your book.
· Investigate the costs for each step.
· Know how much competition there is for your book. The book’s subject needs to be seen as unique.
· Finds ways to reach your market directly. Don’t rely on bookstores to do all the selling.
· Be passionate about your subject.
“It’s satisfying to see organizations implement the Visionomics Model,” says Jerry. “The book is instrumental in spreading the word.”
Jerry Haney is the president of Visionomics, Inc. He can be reached at jerry@visionomics.com or visit www.visionomics.com. Making Culture Pay: Solving the Puzzle of Organizational Effectiveness is available on the Visionomics website, at Kansas City area Border’s Books and at www.amazon.com.
