There are two reasons why you should prepare your book’s marketing plan before it is published. One, if you want to sell your book idea to a publishing house you will impress them with a well thought out plan. Two, if you are self-publishing, you will have a road map for how you’re going to sell all those books.
Writing a book proposal is a practical and proven way to help plan your manuscript and determine the audience and markets for your book. I wish I had a penny for every time I’ve recommended Michael Larsen’s best-seller, How to Write a Book Proposal. Larsen, a literary agent, has written an easy-to-follow guide on writing a convincing proposal. Among the subjects he addresses are: writing the subject hook, choosing a title and subtitle, identifying markets for your book, developing your promotional plan, listing complementary and competitive books in the market, and writing your outline. Larsen includes proposals of books sold to publishers to show you what has worked.
I wholeheartedly recommend writing a book proposal for self-publishers. If you have to convince a publisher to publish your book, don’t you think it’s worth convincing yourself?
Do you have a tip for writing a book proposal?
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